Founded in Austria in the year 2007 and brought to the US in 2011, the Media House of Red Bull is one of the top brands that offer premium content and media products across various media channels. Right from its establishment in Austria, the primary aim of Red Bull was to follow the athletes of action sport across the globe, capturing their adventures through a documentary.
Instead of keeping all the footage to itself, Red Bull had the vision to develop an innovative technique so as to make the most of its footage. This lead to the creation of Red Bull Media House.
Till this date, Red Bull has organized numerous innovative sports events and also supported athletes during their involvement in adventurous athletic feats. One of the most notable and recent examples being the Red Bull Stratos mission – this is a 7-year project by the company cultivated by Felix Baumgartner that broke 3 world records during its free-fall from 128,100 ft. to the earth.
Copyright and Media Assets
For each unique mission and action sports event, the Media-House holds media assets, as well as copyright ownership. This has granted both the Red Bull as well as its Media House adequate amount of freedom in regards to determining the best way to develop not only their brand but also their products.
The copyrights and media assets that Red Bull holds within its sporting events enable them to engage in different media opportunities that range from magazines publications that have circulations well over millions worldwide; video games and a music publishing firm. The Media House by Red Bull has besides found success via more conventional media channels.
TV Contract with NBC
The Media House signed up a TV contract with NBC Group in 2012 in order to air the Signature Series by Red Bull. NBC broadcasts 35 hrs of action sports programs by Red Bull during the entire year under this agreement.
Red Bull on YouTube
Recently, the Red Bull YouTube Channel reached one million subscribers. From its launch since 2006, the videos have gathered more than half a billion views only on YouTube.
The Media House also features skateboarding ramp, Formula 1 car, and a huge movie theater. Also, the Media House is presently waiting to know how the discoveries of their Stratos Mission progress in the scientific arena. To sum up, anything is possible when it comes to a brand like Red Bull.
Red Bull’s marketing, branded content and self-sponsorship have allowed this fizzy drink company from Austria turn into something much bigger than a drink maker. Red Bull uses a sponsorship technique which will most likely be followed even by its competitors in the coming years.
In the present day context, Red Bull has grown into a media powerhouse by dividing its marketing strategies into a number of unique areas. Everything that Red Bull does focuses on their content marketing strategies and overall brand value.
After their successful ventures in magazine sales, TV distribution and record development, it is not that difficult to understand why this “nothing is impossible” feeling exists amongst the people of Red Bull.