The scary part of hiking in the wilderness

Although hiking in the wilderness especially when you’re all alone may not seem that comfortable in the beginning, you are likely to enjoy every moment you spend in the woods. In this article, we’ll be listing some of the common fears most people have when it comes to hiking in the wild and ways to overcome them to make the most of your wild adventure.

The Scary Part of Hiking in the Wilderness:

The fear of getting lost in the woods

Undoubtedly, this is one of the biggest fears of hiking in the wilderness. The this is, the hikes in you see in the national parks are man-made stuff. You can see a clear trail, most times with different signs and markers.

To make a successful hike in the wild, you must know the proper way to read the stars, the direction of the wind, the compass, and a map because in the woods, all the trees appear the same to your eyes which creates further confusion in your mind.

The fear of tripping and dying

One of the scariest thing in regards to hiking in the wild on your own is the fact that you may trip, suffer an injury, feel helpless throughout the night, and have little to no reception on your cell phone device.

No doubt, these are some of the major concerns. Nonetheless, you may trip and die at any place, which also includes a city area. The lone certainty in our life is that we will die one day.

The fact is, safety is just an illusion. If you skip everything simply because of the fear in your mind, you’re most likely dead from within.

Rest assured, hiking in the wilderness is similar to walking. The only difference would be the ground that may not be as smooth, hence you need to stay cautious while walking in the wild.

The fear of a serial killer

Most probably, you must have seen at least one of such movies where a woman decides to go all alone into the wild and gets murdered by a serial killer. However, the fact is the people you meet during your hike can be very helpful and friendly. Way nicer as compared to the urban areas.

The fear of animals

Getting attacked by a wild animal is a top fear among most individuals. This is particularly true for places like Alaska, where black bears are readily seen walking in the woods. To overcome this fear, it is best to communicate with the locals. They can tell you exactly what you expect during your hike.

If you’re considering to hike in places like Alaska, note that the bears usually try to stay away from humans. Hence, you need to remain calm and composed, allow the bear to do whatever it wants and walk away. In case you try to run, it may activate the predator response of the bear.

In New Zealand, you’ll hardly find any scary animals in the woods. You can simply walk during the night time without worrying much. In Norway, you’ll only find reindeer that immediately runs away once it sees humans.

How Red Bull started dominating the world of extreme sports

Founded in Austria in the year 2007 and brought to the US in 2011, the Media House of Red Bull is one of the top brands that offer premium content and media products across various media channels. Right from its establishment in Austria, the primary aim of Red Bull was to follow the athletes of action sport across the globe, capturing their adventures through a documentary.

Instead of keeping all the footage to itself, Red Bull had the vision to develop an innovative technique so as to make the most of its footage. This lead to the creation of Red Bull Media House. 

Till this date, Red Bull has organized numerous innovative sports events and also supported athletes during their involvement in adventurous athletic feats. One of the most notable and recent examples being the Red Bull Stratos mission – this is a 7-year project by the company cultivated by Felix Baumgartner that broke 3 world records during its free-fall from 128,100 ft. to the earth.

Copyright and Media Assets 

For each unique mission and action sports event, the Media-House holds media assets, as well as copyright ownership. This has granted both the Red Bull as well as its Media House adequate amount of freedom in regards to determining the best way to develop not only their brand but also their products. 

The copyrights and media assets that Red Bull holds within its sporting events enable them to engage in different media opportunities that range from magazines publications that have circulations well over millions worldwide; video games and a music publishing firm.  The Media House by Red Bull has besides found success via more conventional media channels. 

TV Contract with NBC

The Media House signed up a TV contract with NBC Group in 2012 in order to air the Signature Series by Red Bull. NBC broadcasts 35 hrs of action sports programs by Red Bull during the entire year under this agreement.

Red Bull on YouTube

Recently, the Red Bull YouTube Channel reached one million subscribers. From its launch since 2006, the videos have gathered more than half a billion views only on YouTube.

The Media House also features skateboarding ramp, Formula 1 car, and a huge movie theater. Also, the Media House is presently waiting to know how the discoveries of their Stratos Mission progress in the scientific arena. To sum up, anything is possible when it comes to a brand like Red Bull.

Red Bull’s marketing, branded content and self-sponsorship have allowed this fizzy drink company from Austria turn into something much bigger than a drink maker. Red Bull uses a sponsorship technique which will most likely be followed even by its competitors in the coming years.

In the present day context, Red Bull has grown into a media powerhouse by dividing its marketing strategies into a number of unique areas. Everything that Red Bull does focuses on their content marketing strategies and overall brand value.

After their successful ventures in magazine sales, TV distribution and record development, it is not that difficult to understand why this “nothing is impossible” feeling exists amongst the people of Red Bull.